Website Build Out

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Where do you get content for the landing page when you're targeting multiple keywords?

You create the content. I saw some people using duplicate content (which is acceptable). I personally believe and advise if you have an offer, you can write 300 words and find images that relate to the offer and calls to action in text form to create 300 words. Much like I could keep writing words in this support ticket and insert my KW wherever I need to. So if you need help in getting your water damage fixed all you have to do is click the button on this page, press 1 when prompted and you'll ...

Without the http:// is this going to be an issue?

Some of your URLs will not show. It will not be a major issue. You will be using subdomains when you build out keyword specific pages (optimization stages).

When should I use the Display URL vs Destination URL?

Watch the Website Buildout where I cover Subdomains (Module 10.5 Video #44). I use Subdomains for both Display and Verification URL

May I use Kallzu SEO in my Adwords Setup?

DO NOT USE ANYTHING SEO KALLZU FOR YOUR ADWORDS SETUP. No money site, no PBNs, etc. Start with a new domain and hosting as shown in the training.

Should I build another domain that has generators in it instead of the generic form like you did with directhomeservices.com?

No. Let's say you have a winning KW you want to make a page for (best generator on market = KW). Then your page for that particular KW would look like: best.generator.on.market.homeworthpros.com (for display URL) and just add "http://" to this URL for verification URL. It will not fit, but it will still show your KW in the first part of the domain (which is what you want). We don't care if homeworthypros.com shows in domain, just the KW really.

Should I build a Landing Page even when I'm not yet approved for the offer yet?

Yes. You get KWs, build out landing page you'll use then create ad copy and submit both landing page URL and ad copy when applying for an offer. If you don't get approved for the offer again, you'll want to reach out to your AM at the affiliate network directly. If the offer gets taken down, then it is no longer available for promotion, no matter if you're just starting to apply for it or have been running it for months. This is solely at the discretion of the affiliate network.

Follow When creating a duplicate page for a converting KWs, am I placing the same website conversion on that page as the original or creating a brand new one?

You only need 1 website conversion per website. So use the same one (copy/paste).

How can I use my existing domain for local client Pay Per Call and would I be able to use it for different cities?

You may use your domain and edit it as per the instructions in the Training (Part 6 Adwords-Call Only Ads- Website Build Out). Yes, you may use it for the different cities. For Call Only Ads, visitors do not see the website, they just get the Number populated to their Phone's dialer, so you may have more than one Ads associated with the same website (just different pages and information)

Is my 23 characters domain name just to long?

The new subdomain you have created will fit inside the verification URL field. The display can still remain your normal URL.com (anything that your URl is and will fit in the space). Verification is exact URL, Display is vanity based (yet still has to be your domain in some form).

Is it alright to use .info domains?

Using .info is not recommended. Only use .com's for best results. On Page and Domain based SEO is still important and the domain extension directly affects that. Don't try to shortcut. Everything is already setup for maximum efficiency and cost effectiveness. If you start messing with that, your results will vary greatly.

Follow If my URL and description are too long, what should I do?

Your description line has to be 35 or less as required by Google. If you try to do Dynamic KW insertion with a 36+ character line, it will error out like this. Your website should not have an index.php inside the URL. I have no idea why you have that, nor how to fix it. I can only say to follow the site build the way I show to help with this.

Do we change the verification URL?

Display and verification URL show subdomain. You forward the page to the subdomain you made. Yes, you make the page title KW specific, as google looks at the domain and the SEO page title (among everything else we teach you to do for on page SEO). Follow it all.

What do you mean by "You forward the page to the subdomain you made?"

The subdomain is what is used in the display and verification URL. The page is forwarded (redirected is more accurate) to the subdomain address. So I meant what I said. Redirect/forward your pages to your subdomains and use the subdomains in your ads.

I get an error whenever I check the website confirm pixel with the tag assistant extension, does it matter?

You need to copy the tag code in your website page in Wordpress. click on your website conversion under -tools-conversions- then copy the tag code at the bottom then go to Worpress and click on pages- all pages then click on your page and paste the tag under the text editor. You can take a look at video 45 for more details. And no, it shouldn't matter as long as you followed how it was done in the training.

What is the best plan out there for unlimited domains and sub domains hosting?

You can use any hosting service that you want as long as it fit your needs. We don't make any recommendations on hosting. Every provider that offers "Unlimited" really isn't unlimited hosting. So when expanding in the future, keep that in mind (your hosting will most likely need to be upgraded over time).

How do I change the extension on the Permalink, if it changes for WordPress?

As long as you have the TOS installed and setup properly and showing on your pages that's fine. You can make the change in WordPress under: Settings>Permalinks look for %postname% option, select and save.

Do we change the Website's Page Title using KWs even if the Subdomain already has been named with the KW?

Display and verification URL show Subdomain. You forward the page to the Subdomain you made. Yes, you make the Page Title KW specific, as Google looks at the Domain and the SEO Page Title (among everything else we teach you to do for on page SEO). Follow it all.

Should I build 1 Page out first and run the Ads or build 10 pages before running the Ads?

We only build out the 10 pages for your converting KWs. Run 1 page for your initial setup of all KWs pointing to the same 1 page. Once you have converting KWs, then build out your pages for the converting KWs.

How can I submit a Call Creative within 24 hrs of applying for an Affiliate offer, along with a URL?

It isn't a strict 24 hours. You'll want your URL ready to go when you apply for an offer. Then just submit your Creative

Where do I find the training on Subdomains?

Subdomains are covered in two areas: Part 7 and BoFL page (Battle of Fort Lauderdale)

How does the Website Build Out process work?

Go here: https://support.kallzu.com/934665-How-Do-I-Submit-Adwords-Review-Requests-To-Kallzu-Support Look for Website Page Build Out Instructions These page build outs are for when you have converting KWs and your campaign is already running. You do not start with these.

Do I setup separate Landing Pages?

One Landing Page per set of KWs. So Broad/BMM, Phrase and Exact of 1 converting KW point to one Page.

How do I get the 10 best KWs?

Your 10 best KWs, meaning your converting KWs...when you have them. No tool needed, let the data show you which KWs are valuable. That's the whole point of running data and optimizing.

Should I have the location as the sub-domain and the keyword as the page? I believe that is what I recall hearing, but I can't find the specific video to confirm.

You can do it one of two ways: KW.domain.com/location OR KW-location.domain.com the second way carries with it more "weight" for relevance because both location and KW are on the domain level. When you go to the root level "/page" example the "weight isn't as high as the domain level. It's basic SEO 101.

Does the Website Conversion code need to be on every page?

Yes, on every page (it is copy/paste)

Do I need to worry about my Home Page being blank for the time being or since it is Call Only — Google won’t care?

No you don't need to worry about that. Only Privacy policy and TOS page.

Do I keep the same image or should I use different images and optimize them for each new KW/page?

Same image, change image title and description as taught.

Why do we even need a website when we're directing to a phone number to generate the lead?

Google requires one to establish relevance for your campaign. Relevance translates into part of your QS (Quality Score), which has a direct effect on how much (or little) you spend to get calls in. Pretty important.

Can we use any other platform to create the website, such as wix or weebly etc.?

No, that is not recommended.

Do I need to create and place a new website conversion for every page I create?

1 Website conversion to confirm website is all that is need. Place it on all pages created. Start with 10-15 KWs that are converting (this is after your campaign is running and you need to build out pages for your winning KWs). Every KW that has a conversion gets a page and subdomain, yes. There will not be 5k of them.

Is it okay, or advisable to use the domain for our master site to build the landing pages for our Paid Google Ads?

We do not advise using any outside site. Start with a brand new domain (.com preferred) and build exactly as taught.

Would it make sense to build out specific pages based on trends and popular KWs to save time

No. We build out new pages only when we know we have KWs that are converting. This way saves time and money.

Does Google give preference to using .com or can I use any extension that I want?

.com preferred always.

Can we use SEO websites for our Call Only Ads?

We don't use SEO sites for Kallzu Ads. We build separate sites (ugly sites) for Kallz uAds campaigns. The verticals are all solid for call only. You'll need to target the urgency in your KWs and ad copy and you'll do well.

Do we create separate landing pages for converting KWs?

No. When you have a converting KW, you take that KW out of the Main campaign and put it into a new campaign labeled Search Terms. This is your campaign full of all your converting KWs. It is in that campaign that you create 3 versions of your converting KW (Broad/BMM, Phrase and Exact). Each new KW version will still have its own ad group! 1 KW, 1 ad group! That never changes, ever!

Why do we even need a website when we're directing to a Phone Number to generate the Lead?

Google requires one to establish relevance for your campaign. Relevance translates into part of your QS (Quality Score), which has a direct effect on how much (or little) you spend to get calls in. Pretty important.

Why do we even need a Website when we're directing to a Phone Number to generate the Lead?

Google requires one to establish relevance for your campaign. Relevance translates into part of your QS (Quality Score), which has a direct effect on how much (or little) you spend to get calls in. Pretty important.

When creating a duplicate page for a converting KW am I placing the same website conversion on that page as the original or creating a brand new one?

You only need 1 website conversion per website. So use the same one (copy/paste).

How can I use this existing Domain for Local Client Pay Per Call and would I be able to use it for different Cities in the my area?

You may use this Domain and edit it as per the instructions in the Training (Part 6 Adwords-Call Only Ads- Website Build Out). Yes, you may use it for the different cities. For Call Only Ads, visitors do not see the website, they just get the Number populated to their Phone's dialer, so you may have more than one Ads associated with the same website (just different pages and information)

Since we are using Google Ads and no one sees the ugly site, does this mean I don't need to worry about Yoast seo working on my site?

Yoast SEO will identify the areas that need to be optimized. Though no one sees the page, it still needs to be optimized to the Search Engine standards so that you are not penalized.

When creating the ugly website, is there any need to rotate the articles or can the content remain the same for the life of the site ?

No need to rotate articles, this site will be the landing page for your ads. It is referred to as "ugly" as it does not require to be set up fancy because no one will get to visit it. However it is essential for Google to be able to verify your ads.

Do we set up different websites for each client or is it ok to just create different pages for each client?

You can have 1 general website and have multiple pages for each client that you have. Please make sure to follow and install the recommended plugins to your WP account in order to make things easier in setting up the pages. You'll find them in Part 6: Website Buildout (https://kallzuuniversity.com/membership-home/module-10-adwords-ppcall-affiliate-getting-started/module-10-5adwords-ppcall-affiliate-website-build-out/) of the training.