What is an example of a BMM (Broad Match Modifier) KW?

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It would be: +pest +control +service not: +pest +control service

Updated: May 08, 2019

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What is this BMM Formula and how do I use it?
Should I continue increasing the bids for my main keywords until I receive more impressions and clicks?
What about my secondary keywords, I was thinking of just removing them because they might affect the overall relevance of my campaign?
Why do we have to import 20K keywords when we know that they will have low search volume and will need to be deleted? Isn’t this a waste of time?
When I am using the Keyword planner tool it only gives ranges, why is that?
Can you tell me how far down the rabbit hole do we go when it comes to keyword research. Where do we stop?
Why is my keyword not going into the Ad group?
How do I find and delete the ads that are not assigned to a KW or Adgroup?
Do you advise putting the KWs in as the Company name as well, when optimizing Adgroups for KWs that drove the conversion?
How soon should I start turning off the keywords with low search volume?

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