At the video 47.1 says Google forwarding phone number. What is this?

Home > Kallzu Ads > Adwords Call Only Ads Campaigns > At the video 47.1 says Google forwarding phone number. What is this?

This is a Phone Number that you will either get from Google or from your Kallzu Platform. When someone clicks on the Ad and calls the phone number, it will forward the call to your Clients directly

Updated: May 08, 2019

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Do I just now need to change the KW targeting for exact match & phrase & then duplicate that in a new Search Terms Campaign?
Can we know what KW originated the call?
Just to confirm, you recommend creating individual Campaigns for each keyword source, like you’ve done in the training for SEMrush and Search Terms?
When checking for winning Ads. Is there a minimum metric that triggers the Review?
How does the Search Terms and Main Campaigns work?
What happens if I have added suburb & city to my KWs because I find that people mostly include the suburb / city in their searches?
How come it's a lower CPC for Calls only?
Assuming Ad text (and landing page conversion rate) is the same, there is no cost benefit of Call-Only Ads?
Can you explain me why Google would set the CPC for calls lower?
Should I build out the Campaigns in the current Google Adwords account or start a new one?

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