Your KWs only need to be Broad OR BMM (1 version based on rule below). Using the rule found in Part 5, Video #38 and on:
Broad Match (BM) = 4 or more words in your keyword
Broad Match Modifier (BMM) = 3 or less words in your keyword
You also need 5,000-20,000 KWs. Please check out Coaching Call #3 and Ms. Jeanne’s Case Study Part 3 for the KW Robot Syndrome training to help you with your KWs.