Can you explain me why Google would set the CPC for Calls lower?

Home > Kallzu Ads > Adwords Call Only Ads Campaigns > Can you explain me why Google would set the CPC for Calls lower?

No, not intelligently anyway. My educated guess is volume differences between the two countries. More call volume possible means cheaper cost per click for call only ads. In the US, they ARE cheaper.

Updated: May 08, 2019

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