Couldn't I start off with Exact, Phrase and Broad all in the beginning in each Ad Group?

Home > Kallzu Ads > KW (Keyword) Discovery > Couldn't I start off with Exact, Phrase and Broad all in the beginning in each Ad Group?

You can do this, it's just a lot of extra work that isn't necessary. We teach to build out on KWs that have "Proven" themselves. Why waste time on KWs that will never convert or cost too much anyway? We work with the winning KWs only

Updated: May 08, 2019

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