What if my negative KWs are receiving most of the impressions?

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Negative KWs need to be added, regardless of impressions lowering or not. Bad KWs are bad KWs. Use your Search Terms screen and call recordings to generate new KW ideas!

Updated: May 08, 2019

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Do I just now need to change the KW targeting for exact match & phrase & then duplicate that in a new Search Terms Campaign?
Can we know what KW originated the call?
Just to confirm, you recommend creating individual Campaigns for each keyword source, like you’ve done in the training for SEMrush and Search Terms?
When checking for winning Ads. Is there a minimum metric that triggers the Review?
How does the Search Terms and Main Campaigns work?
What happens if I have added suburb & city to my KWs because I find that people mostly include the suburb / city in their searches?
How come it's a lower CPC for Calls only?
Assuming Ad text (and landing page conversion rate) is the same, there is no cost benefit of Call-Only Ads?
Can you explain me why Google would set the CPC for calls lower?
Should I build out the Campaigns in the current Google Adwords account or start a new one?

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