What is this BMM Formula and how do I use it?

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BMM Formula can be found in: Part 5, Video #37. It is the Broad Match Modifier formula used for KWs that have 3 or less words in the KW. See video #38 in Part 5 for a solid explanation on what different types of KWs there are and when to use them.

Updated: May 08, 2019

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