BMM Formula can be found in: Part 5, Video #37. It is the Broad Match Modifier formula used for KWs that have 3 or less words in the KW. See video #38 in Part 5 for a solid explanation on what different types of KWs there are and when to use them.
BMM Formula can be found in: Part 5, Video #37. It is the Broad Match Modifier formula used for KWs that have 3 or less words in the KW. See video #38 in Part 5 for a solid explanation on what different types of KWs there are and when to use them.