Does it make sense for me to attempt to bring down the cost of conversion by split testing different Ads?

Home > Kallzu Ads > Adwords Call Only Ads Campaigns > Does it make sense for me to attempt to bring down the cost of conversion by split testing different Ads?

Yes, as well as adding long tail versions of that KW to bring down costs on those less bid on KWs.

Updated: May 08, 2019

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Do I just now need to change the KW targeting for exact match & phrase & then duplicate that in a new Search Terms Campaign?
Can we know what KW originated the call?
Just to confirm, you recommend creating individual Campaigns for each keyword source, like you’ve done in the training for SEMrush and Search Terms?
When checking for winning Ads. Is there a minimum metric that triggers the Review?
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Assuming Ad text (and landing page conversion rate) is the same, there is no cost benefit of Call-Only Ads?
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Should I build out the Campaigns in the current Google Adwords account or start a new one?

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