My site is not converting well despite first page Google ranking

The conversion rate of a web page depends on the DESIGN, CONTENT, URGENCY OF NICHE etc..

Small tweaks will bring big changes. The only way to identify these changes is by actually making them and testing the conversion rates.

In order to increase your conversion rate, you can try tweaking with these tips:

  1. Include testimonials, social proof, customer reviews.

  2. Include a video or a couple of videos of the services you offer

  3. Incorporate strong calls to action (CTAs) into every piece of content on your site.

  4. You should outline the benefits or the services you offer in the slider so readers will instantly know what the site is all about without reading the full content of your homepage.

  5. Make your site is professional looking by testing out color combinations and using high-quality images. Improve the appearance of your site so visitors will think they are on the right page. Sometimes, consumers base their judgments on the looks of the website itself. (Check your competitors and big brands in your space .. see what they do)