Are we only doing 10-15 keywords with appropriate landing pages or are we looking for 1000's of KWs to throw into our campaign?
I was demonstrating what that option looked like. Not advising you to start with it (as it states in the training). Use location settings, not location based KWs. You need 5,000-20,000 KWs to start, all pointing to one landing page, As you get converting KWs (that produce calls), you build out pages for each of those KWs and continue the optimization process (Part 7).