Do we include those KW from searchers looking for specific businesses into Search Term Campaign?

Home > Kallzu Ads > KW (Keyword) Discovery > Do we include those KW from searchers looking for specific businesses into Search Term Campaign?

That depends. If it is allowed on the offer you're running or if the local client doesn't mind fielding calls from people looking for their competition. If it isn't a problem, then you can run with those in your Search Terms.

Updated: May 08, 2019

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