What are the steps before I start optimizing my campaign?

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Make new pages for the converting keywords.
Move those keywords to new campaign; this campaign will only have converting keywords.
Make subdomain for the keyword and redirect to the landing page.
Point the ad or keyword destination URL to this subdomain.
Delete the keyword from the old campaign.

Updated: May 08, 2019

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Do I just now need to change the KW targeting for exact match & phrase & then duplicate that in a new Search Terms Campaign?
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Just to confirm, you recommend creating individual Campaigns for each keyword source, like you’ve done in the training for SEMrush and Search Terms?
When checking for winning Ads. Is there a minimum metric that triggers the Review?
How does the Search Terms and Main Campaigns work?
What happens if I have added suburb & city to my KWs because I find that people mostly include the suburb / city in their searches?
How come it's a lower CPC for Calls only?
Assuming Ad text (and landing page conversion rate) is the same, there is no cost benefit of Call-Only Ads?
Can you explain me why Google would set the CPC for calls lower?
Should I build out the Campaigns in the current Google Adwords account or start a new one?

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