For the main campaign, when do I increase the max cpc? Every week or can I do it sooner? Do I increase the max cpc for every keyword in the main campaign or only those that have the status "Below first page bid"?

Home > Kallzu Ads > Adwords Call Only Ads Campaigns > For the main campaign, when do I increase the max cpc? Every week or can I do it sooner? Do I increase the max cpc for every keyword in the main campaign or only those that have the status "Below first page bid"?

When you see impressions, then you can stop raising bids for a bit and see what converts. Optimize your converting KWs then move on to the next level of bid increase and optimize those new converting KWs that come in. This is the below first page bid strategy found in Part 7. The rate at which you increase will most likely be every 2-3 weeks, until no longer profitable.
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